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Effective Placement of Links in Vacation
Rental Email Marketing


Want to increase the click-through rates in your e-mail marketing? Link placement matters. Learn where you should place your links to increase traffic back to your website.



Email marketing is a great way to get directly in front of your client base. When sending an e-blast, it is important to not only get your customers attention, but you also want to encourage them to click over to your website. We have studied the information on a few recent eblasts, and where people are clicking is very interesting!

This is a vacation rental company who sent a recent eblast offering specials and featuring specific homes. The majority of people are clicking on one of the areas that boasts up to 40% off! No big shock there, people are always looking for a deal.

Below the 40% off offer, there are 8 featured homes (which we have blurred out for privacy). This is where it gets interesting. Each featured home has a photo, the name of the home, and a button that says view availability. On each home, more people clicked on the photo than the view availability button.



Everyone knows the importance of having a call to action. But it is also important to make sure photos and other areas are linked as well. The more opportunities you give people to click the better!

Source:
By: InterCoastal Net Designs
VRMA Blog

ABOUT US
BookingPal is a cloud based travel Technology Company, providing a global distribution system and a centralized booking platform for short term rental properties. Short term rental property owners/managers can increase their online presence and number of bookings by distributing their inventory via BookingPal’s global distribution channels. Vacation rental properties, timeshare resorts, and corporate housing can use BookingPal’s guest generation capabilities to maximize profitability and increase efficiency of their online performance. Founded in 2013 and headquarters in Irvine, California, BookingPal currently handles over 183,000 online bookable units worldwide.
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tel: (949) 333-0724
email: info@mybookingpal.com
101 Pacifica, Suite 250
Irvine, CA 92618
www.mybookingpal.com
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