Effective Placement of Links in Vacation
Rental Email Marketing
Want to increase the click-through rates in your e-mail marketing? Link placement matters. Learn where you should place your links to increase traffic back to your website.
Email marketing is a great way to get directly in front of your client base. When sending an e-blast, it is important to not only get your customers attention, but you also want to encourage them to click over to your website. We have studied the information on a few recent eblasts, and where people are clicking is very interesting!
This is a vacation rental company who sent a recent eblast offering specials and featuring specific homes. The majority of people are clicking on one of the areas that boasts up to 40% off! No big shock there, people are always looking for a deal.
Below the 40% off offer, there are 8 featured homes (which we have blurred out for privacy). This is where it gets interesting. Each featured home has a photo, the name of the home, and a button that says view availability. On each home, more people clicked on the photo than the view availability button.
Everyone knows the importance of having a call to action. But it is also important to make sure photos and other areas are linked as well. The more opportunities you give people to click the better!
By: InterCoastal Net Designs
| ABOUT US
BookingPal is a cloud based travel
Technology Company, providing a
global distribution system and a
centralized booking platform for
short term rental properties.
Short term rental property
owners/managers can increase their
online presence and number of
bookings by distributing their
inventory via BookingPal’s global
distribution channels. Vacation
rental properties, timeshare
resorts, and corporate housing can
use BookingPal’s guest generation
capabilities to maximize
profitability and increase
efficiency of their online
performance. Founded in 2013 and
headquarters in Irvine,
California, BookingPal currently
handles over 183,000 online
bookable units worldwide.
101 Pacifica, Suite 250
Irvine, CA 92618
SOCIAL WITH US