Benefits of Using Distribution Channels for Property Managers
Publishing Channels for Property Managers:
Many property managers today rely on direct marketing or word of mouth to reduce their vacancy rate on rentals. Publishing rental inventory online is proving to be the best option to increase bookings, with a growing number of successful publishing websites or “Channels”, the online space offers an unconstrained opportunity for growth in the short term rental accommodation business.
Why do property managers use publishing channels?
Property managers increase exposure of their rental homes by uploading their inventory to publishing channels where hundreds of thousands web visitors are already searching for accommodation. Distribution channels spend millions of dollars to drive traffic to their websites with the goal of converting a visitor to a monetized event. Providing robust content also drives traffic, moreover, content that delivers revenue is a plus! Property managers take advantage of this opportunity and set up with publishing Channels to merchandise their rental homes.
Benefits of distribution channel for property managers?
More exposure for your properties. Whenever a customer does a search that resembles your property, it sends them the details of your property as recommendation. This increases potential customers and also provides greater visibility for your properties.
More bookings, more income. With all this additional exposure comes significantly more bookings for your properties. Therefore, with an increase in bookings you will gain a lot more revenue without doing all the work.
Different types of distribution channels for property managers?
How many: Thousands of OTAs
How it works: Pay per Booking
(ex. Booking.com, Agoda …)
OTAs which stand for Online Travel Agent/ Agencies are internet-based travel websites, similar to an online version of the traditional travel agent. They specialize in offering planning sources and booking capabilities.
Property Listing Sites
How many: Thousands of Property Listing sites
How it works: Pay per Listing and Pay per Inquiry, moving into Pay per Booking
(ex. Homes.com, Condos.com …)
Vacation Rental Sites
How many: Thousands of Vacation Rental Sites
How it works: Pay per Listing or Pay per Inquiry, moving into Pay per Booking
(ex. Sabre, Amadeus …)
How many: Hundreds of Meta-Search sites
How it works: CPC basis (Cost per Click)
(ex. Renters.com, Roomorama …)
Meta-Search engines enable users to search vacation properties once and access several search engines simultaneously.
How many: Over 700, 000 travel agents
How it works: Pay per Booking
(ex. HotelsCombined, AllTheRooms …)
A private retailer or public service that provides travel related services to the public on behalf of suppliers such as vacation rentals.
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BookingPal is a cloud based travel
Technology Company, providing a
global distribution system and a
centralized booking platform for
short term rental properties.
Short term rental property
owners/managers can increase their
online presence and number of
bookings by distributing their
inventory via BookingPal’s global
distribution channels. Vacation
rental properties, timeshare
resorts, and corporate housing can
use BookingPal’s guest generation
capabilities to maximize
profitability and increase
efficiency of their online
performance. Founded in 2013 and
headquarters in Irvine,
California, BookingPal currently
handles over 183,000 online
bookable units worldwide.
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