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Vacation Rental Distribution
August 21, 2014
Summer Lovin’: 12 Tips for Vacation Rental
Summer may be the busiest time of year for most
vacation rental managers, but it's important not to
lose sight of the steps you need to take to make the
most of your marketing efforts over the next few
Summer is in FULL swing!
Yes, I know, the summer
is RIDICULOUSLY busy for the majority of
vacation rental managers.
But your VRM marketing machine never sleeps. And the
awesome vibes of summer are pure marketing gold.
Gorgeous weather, happy guests, endless activities.
Marketing magic at its best.
Your marketing engine needs to make the most of the
next few months.
Rather than my usual prolific prose, I’m going to
keep this short and sweet so you can get out there
and capture the magic.
List form even.
12 Tips to Capture the Vacation Rental
Summer Marketing Magic:
* Check out my list of content
ideas and examples at the end of the list.
Take an Instagram picture of an awesome summer
sight every (yes, EVERY) morning.
Flavor: Cover at least one
local event on your blog every week.
you’ve followed Part V and created
local partnerships. A perfect opportunity
to promote a partner!
areas offer a plethora of summer events.
It should be easy to find something cool
to talk about.
pictures and videos. Share tips and
opinions. Make it authentic.
Alerts: You have Google Alerts setup for your
area, right?! Look for vacationers posting
blog posts, pictures, videos, etc. about your
area. Comment and share their content.
- These may
not have been your guests, but they could
be next year! Start a relationship with
on blog posts, share videos and pictures
on your social media. Spread the summer
Demonstrate that you are the area “thought
It: Everyone loves a list! You’re
reading one right now. Lists are quick and
easy – to read and write. Commit to one list
per week on your blog sharing local knowledge.
Possibilities are endless – Top 10 Places
to Eat, 13 Secrets Only Locals Know, Best
Spots to Catch a Sunset/Sunrise, yada,
If there is a big event in your area, make
sure you’re talking about it online – blog,
Twitter, Facebook, etc.
- Where are
the 4th of July Fireworks? How
to make the most of the big summer
concert. A big storm headed your way?!
- I once
had 15K views on my Outer Banks blog in 1
day because I was the only blog giving
real-time updates about a hurricane.
Get a GoPro camera and use it! Strap it on the
surfboard, attach it to your mountain bike,
let your dog run down the beach with it. Be
creative and share the 1st person
perspective of your area.
Beach report. Mountain report. Fishing report.
Surf report. Weather report. We all look for
the inside scoop to start our day. Be
Johnny-on-the-spot and share a local report.
- I used to
take an Instagram picture and shoot a
beach/fishing/surf report video 3-5 times
per week on the Outer Banks. Before I
walked into the office, I already had
pictures and video shared across social
- Make the
most of that little computer you carry in
your front pocket (i.e. smart phone).
See all those happy guests coming in and out
of your office? They are an endless source of
contests – picture, video, scavenger
hunts, etc. and get content in return for
favorite summer contest was a t-shirt
design contest we ran each
summer. Amazing art and an original
t-shirt to sell the next year (and donate
to a local charity!).
the Crowd: Combine a GoPro and your
guests. Spend a busy check-in day talking to
your guests (departing & arriving). Ask
fun questions, get testimonials, and record
testimonials to share on the website,
social media, etc.
Opportunity to build great guest
your loyal guests will share the video you
just created of their family.
Share a GoPro with a guest and let them
create a video of their vacation for you!
One summer we did this with “Flip”
cameras, and created a contest out of it.
Knowledge: You’re a local. You have
secrets your guests want to know. Share.
- Choose a
theme to create a summer video series
about – hidden gems, local towns, history,
odd culture, local legends.
- Grab your
video camera and head out once a week to
shoot a quick video about a new topic in
another topic and write a weekly blog
your insider knowledge to become the area
What are the most frequently asked questions
you get from guests? Address each and every
one of them…and more. You don’t have to answer
them all at once. In fact, don’t. Spread your
awesome knowledge over multiple blog posts.
& Fun: The magic happens when
you are consistent and have fun.
Don’t let the summer be your excuse.
Make it your muse!
By: Adam Norko
BookingPal is a cloud based travel Technology Company, providing a global distribution system and a centralized booking platform for short term rental properties. Short term rental property owners/managers can increase their online presence and number of bookings by distributing their inventory via BookingPal’s global distribution channels. Vacation rental properties, timeshare resorts, and corporate housing can use BookingPal’s guest generation capabilities to maximize profitability and increase efficiency of their online performance. Founded in 2013 and headquarters in Irvine, California, BookingPal currently handles over 183,000 online bookable units worldwide.
101 Pacifica, Suite 250
Irvine, CA 92618
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